Email Nurture Templates for Women Online Coaches: Free Leads Into Booked Calls

Building an email list is only the first step. What truly matters is what you say after someone downloads your free lead magnet.

For women online coaches, the goal isn’t to overwhelm new subscribers with sales emails—it’s to nurture trust, build connection, and guide prospects naturally toward booking a call with you. That’s where email nutrition comes in.

Email nutrition templates help you stay consistent, intentional, and aligned with your coaching voice. When used alongside a free lead magnet, these emails bridge the gap between interest and action—warming your audience from the moment they opt in to the moment they’re ready to work with you.

In this post, you’ll find email nutrition templates designed specifically for women online coaches to help you nurture prospects, position your expertise, and confidently invite the right people to book a call.

Email #1: Confirmation of Free Download

Subject Line: Were you able to grab your free download?

Hey [FIRST NAME],

I just wanted to check in and make sure you received your free download of [FREE DOWNLOAD TITLE]. I’m so excited that you have access to it, and I truly think you’ll find it really helpful.

Inside, you’ll discover:

• [KEY BENEFIT #1]
• [KEY BENEFIT #2]
• [KEY BENEFIT #3]

If for any reason you weren’t able to access your copy of [FREE DOWNLOAD TITLE], you can grab it here: [INSERT LINK].

And of course, if you have any questions at all, I’m always happy to help.

Sincerly,
[YOUR NAME]

Email #2: Nutrition

Subject Line: A challenge many people face

Hi [FIRSTNAME],

I’ve worked with so many [TARGET AUDIENCE] over the years, and one thing I hear all the time is how tough [MAJOR PROBLEM] can be.

When this shows up, it often leads to things like:

• [PROBLEM #1]
• [PROBLEM #2]
• [PROBLEM #3]

Does any of this sound familiar? Have you ever struggled with [MAJOR PROBLEM]? If so, I’d love to hear about it—just hit reply and tell me what your experience has been like.

In my next email, I’ll be sharing something that can really help with [MAJOR PROBLEM], and I think you’ll find it useful.

Talk soon,
[YOUR NAME]

Email #3: Free Resource

Subject Line: Let’s simplify [MAJOR PROBLEM] together

Hi [FIRSTNAME],

In my last email, I mentioned how many [TARGET AUDIENCE] often find themselves struggling with [MAJOR PROBLEM].

Today, I wanted to share a free resource that can really help you with that. It’s a [BLOG POST / VIDEO / EBOOK / ETC.] called [TITLE OF RESOURCE], and it walks you through some really helpful ideas.

Inside, you’ll learn:

• [POINT #1]
• [POINT #2]
• [POINT #3]

You can click here to get instant access: [INSERT LINK].

If you have any questions at all, just let me know—I’m happy to help.

Talk soon,
[YOUR NAME]

Email #4: Introduction of service

Subject Line: How can I support you?

Hi [FIRSTNAME],

I just wanted to check in and see if you had a chance to look through [TITLE OF RESOURCE IN LAST EMAIL]. If you haven’t yet, no worries at all—just wanted to make sure you didn’t miss it.

I also wanted to share a little more about how I support people like you in [SOLVE PROBLEM/ACHIEVE TARGET GOAL]. In particular, I help by:

• [SERVICE #1]
• [SERVICE #2]
• [SERVICE #3]

I would truly love to help you [SOLVE PROBLEM/ACHIEVE TARGET GOAL]. I’ve had the joy of working with many [TARGET AUDIENCE] just like you, and I’ve seen some really wonderful results.

If you’re curious to learn more, you can click here to schedule a free call with me: [INSERT LINK]. We’ll chat about your situation and explore what the best next steps might look like for you—no pressure at all.

Talk soon,
[YOUR NAME]

Email #5: Push for call

Subject Line: Let’s connect 💛

Hi [FIRST NAME],

I hope you’re having a lovely day. I just wanted to check in and see if you had any questions after my recent emails, or if there’s anything I can clarify about how I can support you with [MAJOR PROBLEM / BIG GOAL].

I’d love to connect for a short, relaxed call to see if working together might be a good fit. During our conversation, we can talk about:

• [SUBJECT #1]
• [SUBJECT #2]
• [SUBJECT #3]

If this feels like something you’d be open to, you can click here to book a free call with me: [INSERT LINK]. I’d be so happy to chat.

Talk soon,
[YOUR NAME]

NOTE

These email templates are here to help you get started and feel more confident. Make changes so they fit you, your voice, and your business. Use them as ideas, not something to copy word for word.

Your words should sound like you. Add your own style, stories, and personality.✨